Thinking fresh and bold for the fashion conscious customers.
- Driv Digital
- My role
- UX / Design
YME is a curated fashion universe, carriyng high end brands for hipsters and fashionistas. I was given the task to rethink their current online store.
The conecpt aims for a cleaner, more distinct look to reflect what YME is all about. Bold, high end and exclusive. The main attention was given to their products by utilizing a full width grid, providing larger product images. Also, removing distractions and adding navigation aids only when needed.
Big, bold, playfull and clean.