Helping a local law firm utilizing the web to gain more leads.
- Ko & Co
- My role
- UX / Design / Markup
I helped Osloadvokatene form their identity on the web. Among their more traditional and conservative competitors, they wanted to think fresh and gain clients by having a strong online presence.
We focused on content and the possibility to send inqueries from any page. The hypothesis was that people in need of help tend to research relevant information before they contact a lawyer. We built trust by providing relevant content for a wide range of situations where one might want to use a lawyer. By treating each page as the front page, all vital information such as contact options were always present.
With the amount of content, we needed a clear sitemap, categorizing everything under defined umbrellas with neatly organized subcategories.